Vita Martin — CV
VM
VITA Martin
Digital Marketing Lead  ·  Performance & Growth  ·  B2B · SaaS · Regulated
07624 437917
MCIM · Chartered Institute of Marketing PgDip Digital Marketing · DMI Google Ads Certified
£0M+
Annual budget
managed
0+
Years driving
commercial growth
–0%
CPA
reduced
0%
Conversion rate
uplift
0%
SQL quality
increase
Google Ads Microsoft Ads Meta Ads GA4 Google Tag Manager Power BI Looker HubSpot CRM Semrush Search Console HotJar Mailchimp WordPress Basecamp AI Tools UberSuggest Buffer Canva Google Ads Microsoft Ads Meta Ads GA4 Google Tag Manager Power BI Looker HubSpot CRM Semrush Search Console HotJar Mailchimp WordPress Basecamp AI Tools UberSuggest Buffer Canva
Full-Funnel Growth Attribution Modelling Demand Generation Keyword Research Intent Modelling A/B Testing Paid Search Strategy Budget Management P&L Ownership SEO / GEO Strategy CRM Integration CRO Pipeline Reporting Brand Positioning Content Strategy Lead Quality Full-Funnel Growth Attribution Modelling Demand Generation Keyword Research Intent Modelling A/B Testing Paid Search Strategy Budget Management P&L Ownership SEO / GEO Strategy CRM Integration CRO Pipeline Reporting Brand Positioning Content Strategy Lead Quality
30
Cost per acquisition
–0%
CPA reduced via paid search restructure
Scalable campaign architecture aligned directly to pipeline and revenue targets. The CPA reduction came from fixing the structure, not just the bids.
2021–present
127
Offline conversion · Search360
0%
Conversion rate uplift: 2.6% to 5.9%
Full-funnel strategy from awareness through to offline pipeline conversion, rather than optimising individual channels in isolation.
Search360 · 2021–present
175
SQL quality · Report Central
0%
Sales qualified leads: 12% to 33%
CRM and channel data connected properly, BI reporting built with the data architect, and paid search aligned to what actually constituted a qualified lead.
Report Central · 2016–2021
Career & impact
Roles
Digital Marketing Lead
Search360
2021–present
Reduced CPA by 30% and drove a 127% uplift in offline conversion rate, managing a £4–5M paid media budget with direct accountability to pipeline and P&L.
–30% CPA reduced
Paid Search SEO / GEO P&L ownership GA4 · GTM · CRM
Paid Search Lead
Report Central
2016–2021
Grew SQL quality by 175%, from 12% to 33%, across a seven-figure paid search budget, with full revenue attribution and BI reporting built from scratch.
175% SQL quality up
Paid search BI reporting KPI frameworks Revenue attribution
Regional Marketing
PokerStars
2010–2014
Reduced promotional code abuse by 20%, protecting over £1M in revenue, while running localised campaigns across multiple regulated markets.
£1M+ Revenue protected
iGaming Multi-market Brand consistency Localisation
Freelance Digital Marketing Consultant
Independent
2014–2016
Worked with clients across several sectors on acquisition strategy, channel mix and paid media, bringing down cost per lead and improving lead quality.
↓CPL Cost per lead
Brand strategy Acquisition strategy Multi-client PPC Channel mix
Sectors
B2B / SaaS
iGaming
Finance & Fintech
Medical
Social
eCommerce
Legal
HR
Core skills
PPC / Paid Search Expert
SEO / GEO Strategy Expert
Attribution, Analytics & Reporting Expert
Budget & P&L Ownership Expert
CRM & Automation Advanced
Content & Copy Strategy Advanced
Creative & Design Advanced
Web & CMS Advanced
Platforms
Paid ads
Google Ads
Paid ads
Microsoft Ads
Paid ads
Meta Ads
Paid ads
LinkedIn Ads
Analytics
GA4
Analytics
Tag Manager
Analytics
Search Console
Analytics
HotJar
BI
Power BI
BI
Looker
CRM
HubSpot
CRM
BOFF
Email
Mailchimp
Social
Buffer
SEO
Semrush
SEO
UberSuggest
CMS
WordPress
Design
Canva
Languages
English
Native level
Lithuanian
Native level
What I do
The work
Where my experience sits and what I focus on.
◈
◈
Paid Search & PPC
Paid search across Google and Microsoft, paid social across Meta and LinkedIn, and display. Campaign architecture, bid management, budget ownership and revenue attribution managed as a joined-up function rather than separate channels.
◎
◎
SEO & GEO
Organic search strategy covering technical SEO, content, GEO and intent modelling. Most of the work has been in B2B and regulated sectors, where the audience is specific and traffic quality matters as much as volume.
◇
◇
Brand & Positioning
Brand positioning, messaging and go-to-market strategy across B2B, SaaS, fintech and regulated markets. The foundation that makes everything else in the marketing mix easier to build on.
◉
◉
Analytics & Reporting
Attribution modelling, conversion tracking, GA4 and GTM implementation, remarketing, A/B testing and BI reporting. The measurement side of marketing, set up to show what's working, what isn't, and where the revenue is actually coming from.
◬
◬
Demand Generation & Pipeline
Lead generation strategy, MQL and SQL nurturing, pipeline reporting and CRM alignment. Marketing connected to sales outcomes, with qualified leads properly defined, tracked and followed through.
◆
◆
Content & Creative
Visual collateral, web and landing page copy, page structure and user journey mapping. The output that turns strategy into something people actually see and act on, always with a commercial outcome in mind.
Get in touch
Vita Martin · MCIM · PgDip
07624 437917 Email LinkedIn
References available on request
MCIM PgDip Digital Marketing Google Ads Certified Generative AI · MCC BSc · LSMU